Caroline Moore: Punk Rock Entrepreneur (2016) 📙


Meine Notizen

Failures generally boil down to a lack of planning (not enough people want what you are making, you’ve drastically underestimated your operating costs) or an inability to handle hardships when they arise.” (S. 6)

„Another trap that keeps you from moving forward is comparing yourself to other people, especially people that you feel have it easier than you. Of course they can go non a three-month book tour, their parents pay their rent. There will always be people out there starting out with more privileges, more resources, more money, more support than you have. But then there will also always be people who are doing it anyway with much less.” (S. 8)

„Pretty much every good thing that’s happened to me, business or otherwise, has been because of relationships with people. That’s all networking is. It’s not an elevator pitch and here’s-my-business-card. You’re building relationships with people. Go all in with it. Introduce people that you know have common interests and goals, and others will start doing the same for you.” (S. 15)

Being nice is a pretty amazing force when it comes to getting things made.” (Punk Rock Entrepreneur, S. 17)

„So many of my professional relationships have originated from contacting people just to tell them that I think what they’re doing is cool. I want them to know that. I never expect anything to come of that, but sometimes it does.” (S. 17)

Opportunities pop up in unexpected places.” (S. 18)

„I’m involved in my industry, which means I know a lot of people who do work that’s similar to what I do. […] I support my scene, I give advice to other photographers and designers when they ask, I recommend these people to my friends, and I’ve taken in some couch-surfers myself. I invest my time in communities I honestly care about.” (S. 20f)

„If someone in your industry or your community is working on something you’d like to see thrive — a meetup, a collaborative project, or a co-working space — you should support it.” (S. 26)

Calling out people for hurting your industry isn’t as easy or as fun as promoting the good stuff, but it’s just as necessary.” (S. 28)

„You use what you know, and you work together with people to fill in the blanks.” (S. 31)

„When people in your community are doing something good that you feel is important, support that. When they’re doing something that hurts your community, call it out. You have a responsibility to your community to consider the impact that your employees, your projects, your client choices have. Stand for something.” (S. 32)

„It’s a lovely thought: Once you make this awesome product that everyone’s going to want, people will find you and bang down the door to hand you their cash. In real life (where your rent is due) you’ll need to spend a good chunk of your time pitching your business.” (S. 33)

Promote yourself, but also promote your friends. When your friends do something cool, tell everybody.” (S. 35)

„Of course, just because there is not an obvious connection doesn’t mean there isn’t a connection.” (S. 39)

„It’s important to show people what you’ve done, but it’s just as important to show them what you’re doing.” (S. 45)

„And as Amy Poehler says, talking about the thing isn’t the thing — doing the thing is the thing. You need to just go out and do it.” (S. 47)

„In his talk „Betray the Institution”, Brandon Rike uses the metaphor of a brick wall. When you’re building a red-brick wall, you want people to give you red bricks. People will offer you rocks or blue squares. You could try to cobble those things into your brick wall, even though they don’t fit so well. Or you can choose to pass on them, and wait for that red brick that you really need.” (S. 48)

„I’ve just passed the ten-year mark as a designer, and I am only recently getting some recognition for projects and getting opportunities like speaking at conferences and writing a book. I’ve been surprised by how long it can take to see returns on any one time investment.” (S. 60)

„Just because you don’t see an immediate response to what you’re doing doesn’t necessarily mean that people aren’t noticing.” (S. 60)

It never hurts to ask.” (S. 69)

„When the system isn’t set up to work for you, then you need to work outside the system. You’re allowed to question the way these things usually work and decide whether those methods make sense.” (S. 69)

„[…] if there isn’t any interest in your product, then you don’t have a business.” (S. 76f)

„You need to find those people who will see what you’re offering and say, yes, that. I need that. Or, even better, shut up and take my money. These folks are called your target group. (Alternately, your people, your fans, your tribe, your customers.)” (S. 77)

„The idea is to look at similarities in this group, to understand what sort of people like your product or would use your service.” (S. 77)

„There are people who will think your work is terrible and stupid, and these are not your people.” (S. 80)

„What you need to do is find your Juggalos — those people who are just nuts about what you do, who will tell their friends how amazing you are, who come to your shows or buy your prints. Find those people and get to work in front of them. Listen to their feedback critically, because these are the people who support you.” (S. 81)

„It is beneficial to your business and to your clients to represent yourself honestly.” (S. 84)

„It is incredibly important to identify those things that you honestly do require to succeed, and those things that you don’t.” (S. 86)

„It’s important to look as critically at your expenses as at your income sources.” (S. 87)

„I developed a system: when I got paid for a job, I’d split the money three ways. A certain percentage went into my main checking account — so I’m paying myself. A percentage went into the business account, for taxes […]. The rest went into the business account, for use on the business […].” (S. 89)

„Some of your income should always be going to making your business better.” (S. 89)

„It’s easier to be taken advantage of when you care so much about your work, and it’s a problem that’s compounded by the guilt some people have over making money at all.” (S. 91)

„But you can do authentic work that speaks to people in a real way, with integrity, and also make a living from your efforts. The two are not mutually exclusive.” (S. 93)

„If you have something people want, sell it.” (S. 93; David Wilson)

„When you think money is evil and you don’t want to be greedy, you make it hard for yourself to charge what you are worth.” (S. 91; Jeff Finley)

Work hard, be nice, be fair, and cool shit will happen. It’s that simple.” (S. 100; Dan Rock)

Your laziness will hurt your business.” (S. 102)

„I’m always floored when people compliment me on how professional I am. It’s not that I don’t think I’m professional. It’s that in these instances, I don’t do anything above and beyond. I don’t offer these clients some extraordinary service, I don’t deliver beyond their wildest expectations. All I do is be nice and get the work delivered on time. That’s it.” (S. 103)

„In addition to new experiences and subjects, expose yourself to new formats and media. Look outside your own industry for inspiration.” (S. 110)

„[…] there’s a difference between starting a project for fun and starting a business for profit.” (S. 116)

„Stop procrastinating under the guise of research or planning, and recognize when your project is ready to get kicked out of the nest and start existing out in the world.” (S. 119)

„You’re going to make mistakes if you’re doing anything worthwhile. Anything that’s successful was preceded by plenty of mistakes and failed prototypes, so at least make interesting mistakes. The idea is not to let the fear of failure keep you from ever doing anything.” (S. 119)

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