David Perell: The Write Of Passage Podcast (Version 2021)

Alle Folgen, die zwischen August und Oktober 2021 ausgestrahlt wurden.

Link zum Podcast

Die ersten 11 Folgen allesamt released am 16. August 2021

Look At Your Fish

  • Wenn man genau hinschaut, findet man viel „complexity in the world“.
  • „When you are a writer, you really become a noticer, a kind of professional observationalist. Because you are looking at the world to see things that others miss and then make sense of things that others can’t make sense of.“
  • Insight doesn’t come from doing crazy things that nobody’s ever done before. „Insight comes from looking at what everybody else has been looking at, from what’s been on the table the entire time, right in front of everybody – but actually looking deeper.“
  • „To be a writer is to simply look closer. Look again and again and look closer than everybody else.“

The Paradox of Abundance

  • We live in a world of information abundance.
  • Information abundance is bad for the average person, but great for a small number of people. = The Paradox of Abundance
  • „To find high quality information you have to rebell against the incentives of mass media.“
  • „For the conscious news consumer there has never been a better time to be alive. The internet is filled with high quality information.“
  • Your writing will get better if you consume better information.

Writing is Like Music

  • „You can actually hear the difference between good and bad writing.“
  • = varying your sentence length
  • = punctuation

POP Writing

  • P = Personal: Writing about personal stories and experiences.
    • Remember when, something I experienced…
  • O = Observational: Writing about these hidden truths, things that people see but not can’t express in words.
    • Bed, bath, bus: Da kommen die wirklichen Insights her durch free-flow thinking.
    • Looking for things that surprise you, abnormalities, things that don’t make sense, things that are confusing.
  • P = Playful: Making your writing fun with puns and jokes.
    • „Even the most serious writing can be playful.“
    • Fun analogies, pictures, illustrations
  • Was und wie viel man von den drei POPs verwendet, hängt natürlich vom Kontext ab, in dem man schreibt. „Different writings have different kinds of Personal, Observational, Playfulness and a different emphasis on each one.“

Write from Abundance

  • „Once I had this critical mass of notes, writing came pretty easily to me.“
  • „I used my notes to spark inspiration.“
  • „Sometimes it takes an abundance of resource to unleash your creativity.“
  • „Modern writing isn’t created, it’s assembled.“
  • Two ways to writing from abundance:
    1. Capture your epiphanies: This is something that you do. „Part of what it means to be a writer is to learn to trust your epiphanies, trust your intellectual breakthroughs and realize that if you can articulate them well, your ideas are going to provide intellectual breakthroughs for other people too.“
    2. Focus on what resonates: „What experiences elevate your heartbeat because they are exciting?“ = paying attention to other people’s ideas that resonate
  • Collect those ideas in an idea caption system.

Active and Ambient Research

  • Ambient research: Capture the ideas you have in your ordinary life as they come to you in a centralized note-taking system.
  • Active research: „If you rely on active research for everything you write, it’s gonna take forever.“
  • „Write first and do active research second.“ Use active research „to fill in the gaps in your thinking that ambient research didn’t quite get to and wait until you’re just about to publish […] with your active research.“
  • Das ist viel effektiver. Sonst dauert es viel zu lange, bis man was fertig geschrieben hat.

Writing from Conversation

  • „I wish somebody had told me that talking can cure writer’s block and help you actually write.“
  • “I found that the more time I spend in deep conversations with people who love ideas as much as I do, the more ideas I’m going to come up with.”
  • “Good conversation… The kind of conversation where you find yourself saying things that you didn’t even know that you knew always give us new ways of thinking about the world.”
  • Conversation help us make sense of our unconscious assumptions.
  • „I will speak the entire essay into my phone, and I’ll use an app to automatically transcribe what I say on a long walk. I’ll just talk and talk and talk, and when I get home the ideas are already transcribed.“ Am Computer ordnet er die Ideen dann nur mehr und bringt sie in eine sinnvolle Reihenfolge. „I don’t type anything, I’m basically just copying and pasting.“
  • Intellectual loneliness: „You struggle to write because you can’t find people who you can talk about your ideas with.“ – When you write in public, you will start to attract people who want to talk with you about your ideas.

The Public to Private Bridge

  • „Just because you have a bunch of attention doesn’t mean you have an audience.“
  • An audience is „the number of people you have built trust with over months and years.“
  • Building an audience begins by attracting people on public platforms (Twitter, YouTube etc.)
  • Then get them onto your private platforms (email list).
  • „People can find you serendipitously“ on public platforms. But you don’t have direct connection to your audience.
  • David Perell nützt Twitter als public platform und legt dort die Brücke zu seiner e-Mail-Liste.
  • „Make it easy for people to cross the bridge onto your private platform.“

Build a Personal Monopoly

  • What is online writing for? „You move down the path towards building a personal monopoly.“
  • Be known as the best thinker on a topic „and then open yourself to the kind of serendipity that makes writing online so special.“
  • „The internet uniquely rewards people who are different and differentiated.“
  • „A lot of the best personal monopolies are a little head-turning, they kind of make somebody go Ha? I’ve never met somebody like that.
  • „You want to lead your personal monopoly with the things that you are innately interested in.“
  • Aber: „You also want to listen to what the world wants from you and what people are actually resonating with – and then double down on those things so long as they ignite your soul and help you create with your heart on fire.“
  • „If you’re not fascinated by what you are writing about, you’re just not going to be world-class at writing about that thing. It’s impossible to compete with somebody who is thinking about whatever it is that their personal monopoly is when they’re in the shower; they’re dreaming about it; they’re talking to friends about it every day at lunch. It’s always ruminating at the back of their head.“
  • „It is actually in the act of writing that you’re going to go build your personal monopoly, because writing is the R&D Lab for your mind. And the more you write, the faster you find your personal monopoly. You just gotta do it consistently, listen to feedback and always get more and more specific.“

Imposter Syndrome

  • „You have a responsibility to yourself, to your friends and to the world to share ideas, because this is how we advance as a culture.“
  • „We are standing on the shoulders of people who have come before us. We take ideas that others have had and we build and we improve upon them.“

Note-Taking is Time Travel (24. August 2021)

  • „Taking notes is something that school doesn’t really teach us how to do.“
  • Für Autoren ist gutes und regelmäßiges Note-taking aber die essenzielle Grundlage für gutes Schreiben.
  • Wenn man sein Leben lang Notizen macht zu den wichtigen Gedanken, Ideen… im Leben, in dem Moment, wo sie entstehen… Dann wird man immer was haben, über das man schreiben kann.

Beer Mode vs. Coffee Mode (27. August 2021)

  • Beer Mode = „a state of unfocussed play where you discover new ideas“
    • „Every once in a while Beer Mode leads to an intellectual breakthrough that you would’ve never discovered in Coffee Mode.“
    • Traditional productivity advice „doesn’t take Beer Mode seriously“.
  • Coffee Mode = focus, goal orientation
  • Beer Mode und Coffee Mode sind wie Einatmen und Ausatmen.
    • „In Beer Mode you find inspiration, and in Coffee Mode you harvest that inspiration.“

Imitate, Then Innovate (10. September 2021)

  • Es klingt paradox, aber: „The more we imitate others, the more we discover our own style.“
  • „Listen for resistance“: Hier meldet sich dein unique style. Wo es Widerstand gibt, bekommen wir einen Hinweis von unserer eigenen Kreativität.
  • Daraus folgt: „Copying reveals your own voice.“
    • Gilt auch für Maler, Comedians, Songwriter, Musiker, …
    • „Imitation reveals our identity, especially when we fall short of the people we admire.“
  • Bruce Lee: “Absorb what is useful, reject what is useless, and add what is essentially your own.“
  • „Imitation is the closest thing that you can get to a real conversation with your favorite writer.“
  • „So aim for perfection but pay attention to your shortcomings, because they hold the seeds of your individuality.“

The Simpsons Guide to Writing (17. September 2021)

  • Das Schwerste beim Schreiben ist „going from nothing to something“.
  • Lösung: „Create an imperfect world, and then improve it.“
  • Der erste Entwurf ist immer schwer. Den ersten Entwurf zu überarbeiten, ist vergleichsweise einfach.
  • Man braucht eine Methode, um schnell und verlässlich zu „bad first drafts“ (Seth Godin) zu kommen.
    • Beispiel: Diktierfunktion am Telefon öffnen, Timer setzen für drei Minuten und in diesen drei Minuten den ganzen Text beschreiben „as if I’m explaining it to a friend“. Daraus danach eine Outline machen, dann mit dem Rewriting beginnen.
  • Die Simpsons-Autoren haben nicht für ein bestimmtes ****Publikum geschrieben, sondern für sich. Nach dem Motto: Wenn wir uns gegenseitig zum Lachen bringen, dann wird es auch Zuschauer geben, die das lustig finden, was wir machen.
    • Das kann auch ein entspannender Zugang für Autoren sein: Selfish writing (Morgan Housel).
    • „I’m writing for me, myself, and I, the man I see in the mirror. And if I like it, I’m publishing it. That’s it.“
    • Nur durch diesen Zugang schaffe ich es, täglich zu bloggen.

The New York Writer’s Room (24. September 2021)

  • Wenn man sich mit anderen Autoren umgibt, die auf dem gleichen Pfad sind, welche die Begeisterung für das Schreiben teilen, dann kann man sich über die Herausforderungen und Schwierigkeiten beim Schreiben austauschen. Willkommen im Club!

Expression is Compression (1. Oktober 2021)

  • Get away from your computer! „Even writers who work full-time, it’s not like they’re spending the majority of their time on the keyboard. Full-time writers, they don’t type for 40 hours per week, because if they did they’d have nothing to say.“
  • Writing = moulding the wet clay of experience into shape
  • Writing = the process of compression, of distillation, not a process of just adding more and more and more.
    • „You’re trying to remove the unnecessary elements so that the necessary ones can speak, so that they can shine.“
    • „What we’re trying to do is we’re trying to create diamonds of insight.“

Tidy up your Mind (8. Oktober 2021)

  • Write in public!
  • „Writing in public forces you to level up your standards.“