📙 Derek Sivers: Anything You Want — 40 lessons for a new kind of entrepreneur (2021)

Kurz, kurzweilig, ungewöhnlich, inspirierend.

Make a dream come true (S. 6)

  • Frag dich, wie das perfekte Angebot aus Sicht deiner Kunden aussehen würde.
  • What would a perfect Gründungsberatung aus Sicht einer Gründerin look like?

Start by sharing whatever you’ve got (S. 19)

  • Einfach teilen. Das, was du eh schon hast. Einfach großzügig sein und es anderen zur Verfügung stellen, die es auch brauchen könnten.

Helping people today (S. 30)

  • “So please don’t think you need a huge vision. Just stay focused on helping people today.”
  • „If you want to be useful, you can always start now with only 1 % of what you have in your grand vision.“ (Anything You Want (Edition 2011), S. 20-21)

You can afford to be generous (S. 34)

  • All great service comes from this feeling of generosity and abundance.”
  • “All bad service comes from a mindset of scarcity. They act like they’ll go out of business if they don’t fiercely guard their bottom line. The short-term thinking of desperate survival blocks the long-term thinking of smart strategy.”
  • “If you really feel secure and abundant — that you have plenty to share — then this feeling of generosity will flow down into all your interactions with your customers. Give refunds. Give them attention. Take a little loss. You can afford it.”
  • “Of course it’s also just smart business.”

Like you don’t need the money (S. 36)

  • “When someone’s doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give.
  • “It’s another Tao of business: Set up your business like you don’t need the money, and it’ll likely come your way.”

Du darfst ruhig ein bisschen witzig sein! (S. 49)

  • Nicht alles so bierernst nehmen. Ein bisschen Ironie, ein bisschen ein Schmäh, ein bisschen Lächeln in die Gesichter der Kund*innen zaubern.
  • “Even if you want to be big someday, remember that you don’t never need to act like a big boring company.”
  • “Over ten years, it seemed like every time someone raved about how much he loved CD Baby, it was because of one of these little fun human touches.”